Pinterest mistakes can cost you Pinterest reach, engagement, and blog traffic. I’ll walk you through the most common mistakes people make on Pinterest and give you tips on fixing them.
Not Having A Pinterest Business Account
If you don’t have a business account on Pinterest, you’re really missing out on a ton of resources that’ll help you grow. If you don’t have a business account, you don’t have access to Pinterest Analytics or the option to create ads.
In Pinterest Analytics, you can see the amount of engagement your pins get daily, how many people your pins reach, and you can see any activity from your site associated with Pinterest. If you don’t have access to this, then you don’t have a full view of where you could improve.
Lack of consistency
Talk about the mother of all Pinterest marketing mistakes… inconsistency!
You can implement all of the Pinterest tips in the world, take the best Pinterest courses for bloggers, avoid all of the above-mentioned mistakes… But if you are inconsistent implementing your Pinterest strategies you won’t get anywhere.
Pinterest rewards active pinners. Therefore, is crucial that you pin consistently (ideally daily) to create and keep a good momentum.
I know how time-consuming pinning daily can become, so if you need help with daily pinning I highly suggest investing in Tailwind.
Tailwind is the best Pinterest scheduler out there today (Pinterest approved). I love that it allows you to schedule Pins weeks/months at a time so that I have more time on my hands for other important blogging tasks.
But don’t take my word for it. Get a 1-month FREE Tailwind trial, here.
Follow and unfollow
One of the reasons I’m fed up with Instagram is the whole follow-unfollow thing going on there. (I mean, who has the time for that?)
And because everyone does it, they assume it’s a thing on every platform.
Luckily, Pinterest is different. Following and unfollowing isn’t a thing on Pinterest. You don’t have to do that to boost your blog traffic there.
Following someone today and unfollowing them tomorrow doesn’t help you achieve anything there.
Not Utilizing Group Boards
Back in the early days of my blog, I would click “Publish” on my newest post and send it out into the universe. Then, satisfied, I would sit back and eagerly await the hordes of eager readers.
Then I’d wait.
Experienced bloggers reading this are rolling their eyes. Nobody is going to see what you wrote if you don’t put in the work to promote it, they’re thinking, and rightly so.
Well, the same logic applies to Pinterest.
If you’re posting a pin and then … nothing else, you’re wasting a huge amount of potential. Why not make an effort to put it in front of the people who would most benefit from reading it?
Not thinking about mobile
Most Pinterest searches are conducted on mobile devices, nearly 85% to be exact. While phone screens have gotten larger in recent years, they are always smaller than a desktop.
Content creators, on the other hand, are almost always creating pin images on a desktop computer. To make sure your image still pops and looks great for Pinterest users, zoom out to see what it might look like on mobile.
Using Short Links
In most other social networks, short links are a must — having a long, bulky URL takes up too many characters and looks unprofessional. But on Pinterest, you don’t need them — and Pinterest frowns upon using them.
When you try to upload or click on pins with shortened links, you’ll see a warning: “Suspicious Link: This link redirects to another site, it may link to spam or other inappropriate content.” Sometimes, you’ll be able to click through anyway, but other times, Pinterest will block you from posting or clicking on shortened URLs altogether.
Don’t let this happen to you — simply use the long URL as a pin source. It doesn’t matter if you have shortened links since Pinterest doesn’t display full URLs on individual pins anyway.
Using Poor Quality Images
Pinterest is an extremely visual site. Don’t post bad images of your products!
This should go without saying. On Pinterest, you are competing with some of the world’s best images out there! If your pins are not visually appealing, don’t post them.
Focussing too much on Followers
If you spend a lot of your time and effort on Pinterest trying to get followers, guess what: you don’t have to! Followers on Pinterest do not necessarily correlate to traffic to your blog from Pinterest.
Pinterest can be a great way to market your website and business, it’s typically faster than traditional SEO and works better than social media. Just make sure you aren’t making mistakes that could slow down or even halt your progress.