SEMrush and Google Analytics are popular analytics tools used in Digital Marketing and Analytics. In this post, we compare SEMrush vs Google Analytics head to head to help you find out which tool is right for you.
The fundamental difference between SEMrush and Google Analytics is that Google Analytics is an internal tool used to get data and insights about a website’s visitors. In contrast, SEMrush is an external tool for studying competitors’ websites.
Read on to find out more about Google Analytics and SEMRush.
Google Analytics has the potential to transform tedious website data into robust customer insights to expand your business.
The best part of using Google Analytics is that it is a free service offered by Google.
You can use Google Analytics to view five kinds of reports namely Realtime, Audience, Acquisition, Behavior, and Conversions.
The Audience reports provide insight into the attribute of your website’s visitors. They can be used to find out about the following.
- Active Users
- Sessions, Users, Page Views, Avg Session Duration, Bounce Rate
- Audiences in Analytics
- Behavior (New vs. Returning, Frequency & Recency, Engagement)
- Cohort Analysis
- Demographics (Age, Gender)
- Lifetime Value
- User Explorer
- Interests (Affinity Categories, In-Market Segments, Other Categories)
- Geo (Language, Location)
- Technology (Browser & OS, Network)
- Mobile (Devices)
- Custom (Custom Variables, User Defined)
- Users Flow
The Acquisition reports help you find information regarding the Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your website following Acquisition, and their conversion patterns. Furthermore, this section includes Advertising reports.
The Behavior reports help you find out more about your site content, site speed, search analytics, and behavior flow.
As the name suggests, Realtime reports provide data about the real-time visitors on your website. This includes the number of active users on the site, page views per minute, active pages, sources of traffic (referrals, social), and top keywords.
The Conversion reports aid you in keeping track of goals and/or E-commerce purchases, depending on how you set them up.
SEMrush is an all-in-one digital marketing SAAS tool, that can be used for competitor analysis.
It is an incredible tool used by marketers all around the globe to carry out the following tasks: Search Engine Optimization, Social Media Marketing, Pay-Per-Click Advertising, Keyword Research, Competitor Research, Public Relations, Content Marketing, and Campaign Management
Do note that SEMrush is a paid tool, starting at $99.95 per month. However you can get started with a free trial.
The value of SEMrush lies in the extensive range of tools ready to use in the software. It contains more than 40 tools divided into six toolkits namely – SEO, Advertising, Content Marketing, Competitive Research, Social Media, and Management.
The SEO toolkit can be used to identify competitors, find keyword ideas, analyze SERP competition, monitor backlinks, and much more.
The Advertising toolkit gives you a heads-up for PPC activities such as creating awesome headlines, identify and minimize wasted ad spend.
The Content Marketing toolkit helps in topic research, content auditing, and monitoring brand mentions.
The Competitive Research toolkit reveals the marketing strategies of your competitors so you can find out what is working and what is not.
The Social Media Toolkit offers assistance in Social Media Posting and Tracking.
The Management Toolkit summarises all the campaigns in one place.
The diverse range of tools available in a single platform is what makes SEMrush truly special.
SEMrush vs Google Analytics
Now that you know about both digital analytics software – Google Analytics and SEMrush, let us highlight the differences between them.
|Platforms Supported||Web||Web, iOS, Android|
|Customer Support||Knowledgebase, Videos, Phone, Online||Documentation, Videos|
|Usage||External||Internal (requires tracking code)|
Is SEMrush accurate? It is next to impossible for any third-party tool like SEMrush to provide accurate data. Nevertheless, SEMrush uses in-house artificial intelligence algorithms and reliable data providers so that the data is good enough for analytical purposes.
Where does SEMRush get its data? SEMrush has partnerships with numerous clickstream data providers in addition to their own backlinks and organic ranking data. This data is processed by using Neural Network Algorithms to facilitate a reasonable estimation.
Is Google Analytics hard to learn? Google Analytics is not difficult to learn, when there are plenty of resources available online that teach Google Analytics. Google Analytics Academy has a free course on Google Analytics For Beginners.